Most Popular Social Media Platforms Uk 2024. The most used social media platform in the world is facebook, with 2.9 billion monthly active users across the world. As of october 2024, facebook tops the list of the most popular social media platforms by user count, with close to 3.1 billion users worldwide.

With a whopping 79.00% of social network users and 52.40 million active users, whatsapp dominates the market in 2024, indicating its widespread popularity. Facebook (71%), youtube (61%), and instagram (42%) are the most popular social media apps.